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Category:

Brand Positioning

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness in maximizing brand value. (Equibrand)

  • Brand Positioning

    The Winning Brand Position Strategies of this Year

    by ali jaffar April 10, 2021
    by ali jaffar April 10, 2021

    Brand positioning is all about conveying the value you are offering to customers in a…

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  • Brand Positioning

    The Three Types of Branding

    by ali jaffar January 11, 2021
    by ali jaffar January 11, 2021

    What are the three types of branding? Think of the different things or people that…

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  • Steve Arreola Offers Some Insights into the Benefits Consulting Industry
  • Bobby Ochse of Corporate Care Interviewed By – David Balzen
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