The Three Types of Branding

by ali jaffar

What are the three types of branding? Think of the different things or people that could gain a reputation. These might be:

1) A corporation or company brand

2) A product brand

3) A personal brand

Many companies may have all three of these brand types, so we want to make sure we understand each of them.

Company Branding

A company or corporation may have a brand of its own.

Product Branding

Even within a company, individual products may also have their own brand.

Personal Branding

Within a company or organization, there may be anywhere from one to many people that also have personal brands.

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